Semantic SEO and Answer Engine Optimization for e-commerce, SaaS, and luxury lifestyle brands. The content architecture that makes Google, ChatGPT, Perplexity, and AI Overviews recommend you. The AI systems and Claude Code workflows that make it shippable by teams.
Apply to work with me →You've invested in SEO before. Maybe an agency gave you a keyword list and a content calendar. Maybe someone "optimized" your meta tags and called it a strategy.
Your rankings didn't move. Or they moved and revenue didn't.
Meanwhile, your competitors are showing up in AI search results, ChatGPT recommendations, and Google's AI Overviews — and you're not sure why or how to get there.
Google now processes entities, semantic relationships, and topical authority — not keywords. AI platforms like ChatGPT, Perplexity, and Gemini pull from structured, entity-rich content. If your site isn't built for that, you're invisible to the systems that are replacing traditional search.
Visibility in the search engines — human and machine — that actually matter in 2026. I consult, advise, execute, and train your team to implement.
Redesign how your site communicates with search engines and AI. Entity optimization, topical authority mapping, and content architecture — delivered as strategy, frameworks, and team training. Not keyword stuffing with better tools: a fundamentally different approach to visibility.
Custom AI workflows that eliminate hours of manual SEO and content ops. Product categorization pipelines, semantic content generation, Search Console and analytics integrations. Designed, built, and handed over with documentation — so your team owns what keeps running.
Get found by AI, not just Google. Strategy, frameworks, and playbooks for structuring content, entities, and data so ChatGPT, Perplexity, Google AI Overviews, and other LLMs reference and recommend your business.
Four snapshots from real engagements. No backlink campaigns, no paid distribution — just semantic architecture doing its job. Click any to expand.
A brand-new site with zero domain authority. Flat performance for months, followed by a clear inflection the week the semantic architecture was implemented.
Same 28-day window, one year apart — clicks 8.93K → 14K, impressions 189K → 897K. The gap is the architecture.
Consistent compounding for an e-commerce client across 16 months — 5.33M impressions, 127K clicks.
Content was semantically solid but not ranking — mobile UX was failing user intent. After a targeted UX fix, the article started taking a direct competitor's impressions while everyone else panicked about AI.
Damir has been with Lebel since day one of our SEO — going on three years now. He doesn't just do the work; he makes sure I actually understand the strategy behind it, which is why I've never had to second-guess where we're headed. He's become a friend along the way, and I'd recommend him to anyone serious about building something that lasts.
The AI workflows replaced roughly 50 hours of manual ops a month. They still run. That's what you want from consulting — systems that keep paying rent.
Straightforward. No pitch theatre. He told us exactly what he'd do in the first call, then did it. Our highest-traffic month ever came sixty days in.
You apply below and tell me what you or your team are working on. I review every application personally. If I see a fit, I'll send you a link to book a 30-minute call.
We talk. I'll audit your current setup and tell you exactly what I'd do — whether you hire me or not. A direct conversation about your business.
If we move forward, I scope a fixed engagement with clear deliverables. You get the frameworks, the documentation, and the knowledge transfer. Nothing stays locked in my head.
I'm an SEO and AEO consultant for e-commerce, SaaS, and luxury lifestyle brands.
I've worked in SEO since 2019 and moved into semantic search well before AI Overviews existed — interestingly, the shift toward AI-driven recommendation is the direction the work was already heading.
My methodology is rooted in semantics and Topical Authority. That's how search engines and AI systems actually understand and rank content in 2026 — not long-tail keywords, not backlinks, but entities, attributes, and the relationships between them.
I build with Claude Code daily as core infrastructure. Context engineering, multi-step workflows, API integrations. In practice that's looked like e-commerce product pipelines, financial reporting bots, multi-API content management systems, and semantic SEO architectures — systems the client's team owns and runs after I'm gone.
If you're here, you probably watched one of my breakdowns and want to know what it looks like applied to your business.
If there's a fit, I'll personally send you a link to schedule a call within 48 hours.
I'll be in touch within 48 hours.
